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- Social Media Management / Social Media Consultant
- Classic pre-fab CM Services Offers
- Classic CM Services Overview (detailed)
Classic pre fab Community Management Services
(Classic Community Management Services – 100% combinable with Social Media Management!)
A) Community Moderator (CoM) / Community Liaison Officer (CO)
A Community Moderator/Liaison Officer (CoM/CO) manages official forums and therefore cares about your community and monitores the activity. He ensures a constructive discussion, employs appeasement strategies and keeps up the activity and the information flow. A CoM/CO does reportings on a regual basis, which include tracking of product feedback within the official forums.
[Includes classic cm services overview options: 1.1 + 1.2 +1.3]
[Proposed working hours: 1-3h/day or 10-15h per week]
B) Community Content Manager (CCM)
As the CoM/CO keeps you informed and your forum community happy, a Community Content Manager is responsible for your offical product websites, blogs and social network media channels (e.g. facebook, twitter,..). He is responsible for the in-time distribution of product assets, messages, specials, videos and other types of promotion material throughout your main communication/information channels. He ensures, that your website/social media channel is an up-to-date reference for anyone searching for informations about your product.
[Includes classic cm services overview options: 2.1 bis 2.4]
[Proposed working hours: 2-3h/day or 10-15h per week]
C) Community Representative (CR)
The Community Representative (CR) somehow can be seen as a Community Manager “light”. CR includes the tasks of a Community Moderator/Liaison Officer and a Community Editor. In addition he does local promotion (e.g. at conventions). He monitores the opinions and the feedback in official boards and media channels more closely in order to perceive, identify and effectively track down given issues of a product. Because of that, his reportings are more comprehensive (as those of a CoM/CO) to allow a broader view on a certain topic. Moreover, a CR also does the controlling of voluntary staff members.
[Includes classic cm services overview options: 1.1 to 1.5 plus 2.1 to 2.4 plus + 3.1]
[Proposed working hours: 4-6h/day or 20-30h per week]
D) Community Manager (CM)
Like a CR, the responsibilities of a full-time Community Manager are based on the official forums (CoM/CC), editorial tasks (CR) and events … but they are far more comprehensive! He works directly with the publishing/developement/marketing departement and provides a full-scale feedbacktracking, detailed reportings, qualitative and quantitative opinion and emotional analysis. He is in charge of the controlling of CR, CoM/CO, CCM and other (voluntary) staff members. He keeps up the bi-directional communication between the studio, publisher and the product-communities – what means: not only within official forums and media channels (like a CR), but also in fan-forums and discussion boards. In cooperation with the publisher/studio, a CM organizes events and activities and keeps the community involved. Therefore he creates contact-databases, deals with key-players (“influencers”/multiplicators), clans, fansites and supports them with informations. With the given tools of ‘community building’, he also supports new fan projects and helps his community to prosper. Most important, a CM is the direct intersection between publisher, studio and the community. He serves as a contact person and as a representative in- and outside of offcial forums and social media networks. If there are no official forums or social media channels available (e.g. if a CM does territorial community management when there are no forums set up for the specific language), he is also available in the major fan-boards and discussions (= assymetrical community management).
[Includes classic cm services overview options: 1.1 to 1.5 plus 2.1 to 2.4 plus 3.1-3.5 plus 4.1 to 4.4]
[Proposed working hours: 8h/full-time or e.g. 38-40h per week]
E) Pure asymmetrical Community Management (asCM)
The asymmetrical Community Management is theoretically combinable with any of our agency services like CM, CR, CO.
Example: If there are no official forums or social media channels available, e.g. if a CM/CR does territorial community management when there are no forums set up for the specific language, she or he is primarily available in the major fan-boards and discussions
[Includes classic cm services overview options: Best combinable with the options 2, 3 and 4]
F) Promotion (Eventcontrolling)
Promotion and presentation including analysis of single-events or event-series. Controlling of staff and organization tasks.
[Includes classic cm services overview options: 3.; Travelling-costs not included]
G) Community Summit (Event)
In coordination with the publisher/studio, we will organize community summits (e.g. for a certain product). Especially Pre-Release community summits can perfectly serve not only as a meeting point for the community on a personal level, but also as a tool to keep the community interested, get directly in touch with the influencers and giving your fans the feeling of beeing part of a product and not only a customer.
[Includes classic cm services overview options: 3 ;]
