Albeit we all think global, there may be untapped potential, lying waste within your territorial consumer-community!
Territorial word-of-mouth matters!
The market research agency (NPD Group) has recently found that 41% of all buyers do not let their opinion wether to buy or not to buy a product be influenced by magazines and tests, but primarily by word-of-mouth advertising. This is backed by several other studies and analysts!
“Opinion” however is created in the course of discussions in a territory in the specific national language!
This means: If English is not the national language, a well-positioned, proactive community management, placed at the core of where opinions originate, is becoming more and more important!
As the german language ist the most important non-english communication tool in Europe…
…there are important reasons to invest in territorial CM!
- German-speaking territory is one of the largest, non-english speaking european games markets = big impact on EU product performance / After Sales Management!
- Large, dedicated, native-language product communities, but often not represented in official, english-speaking boards & social network media channels = untouched feedback source = Untouched territorial expansion point for positive word of mouth advertisement & CRM!
- Highly dedicated communities = increase brand loyality and cross-selling performance by demonstrating your communities that you take them seriously and want them to be involved where they can best: in their mother tongue!
- Importance of console online gaming communities is increasing = growth market with high potential!
- Lots of big gaming events and conventions = Lots of advertisement opportunities at often very low investment costs!
But: Do you therefore need to raise internal costs and your CRM headcount?
No!
The answer:
CM as an external agency service!
This means: CM services and CRM support on web, advertising and product platforms at the very best conditions as a cost-efficient, flexible and target-group oriented investment for your product!
So, if you want to grow and manage your community or especially expand it (for example) to non-english speaking territories and therefore are looking for CM knowledge or seasoned Community Managers to start, expand or maintain official product pages, forums, boards, social networks, support CRM or integrate those and other, related areas into existing Community-, Marketing- and PR structures – we are the ones to ask for!
Request your very own personal offer today and benefit from our extensive experience!
